Minnesota Professional Teams Marketing on Facebook

I was inspired for this blog by another blogger by the name of Jason Peck who likes to blog about marketing in sports. He has had some very interesting blogs, bringing insight and different ideas that I have failed to look at before reading his stories.

When someone first hears about a team, the first place they may go look to find out information about them or an event they are holding is their Facebook page. Once they have gotten as far as your page, it is important to note that a team must have a convincing cover page to draw that potential fan in and get them to 'like' your team's page. If it is boring, uninviting, and does not give the appropriate amount of information, you are going to lose a potential fan.

I went on to my own Facebook account and looked up all the professional sporting teams in Minnesota: Vikings, Timberwolves, Lynx, Wild, Thunder and Storm to see how their appeal is to newcomers.

Retrieved from Facebook

 I was rather impressed by the Minnesota Timberwolves Facebook cover page. They have been a better team this year than in the past, yet have not gotten as much attention as some of the other professional teams that are in Minnesota.

This picture allows for the organization to influence the viewer to 'like' their page and draws them in with information and the chance to win contests and to check out their photos, videos, and team updates.

This is a very effective cover page for the team and allows them yet another way to reach fans through  the use of social media.

Retrieved from Facebook

The Minnesota Wild also has a very effective Facebook page with the arrow pointing towards the 'like' button  as well as another icon that symbolizes the like button. They are able to use this social media site to draw in fans with the intent to persuade the viewers that they can only get this exclusive content after they like the page.

 Both the Minnesota Vikings and Minnesota Lynx did an average job of drawing in my attention. They do not have a very good appeal and do not offer any information that is making me want to 'like' the page. I was disappointed that both of them, being a highly competitive, sought after teams that they did not cater their social media sites to match the rest of the industry and the competition.

As an avid fan of Minnesota sports, I really appreciate when social media websites give you appealing information that makes you want to investigate more into what they are about and what they have to offer you.